The Trade Desk Reports Q2 Revenues of $280 Million

The company’s financial earnings suggest its messaging is hitting home

The Trade Desk wants to position itself as the go-to alternative to Big Tech, and its financial earnings suggest its messaging is hitting home.

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The Trade Desk today posted revenues of $280 million for the three months to June 30 representing a growth rate of 101% year over year with CEO Jeff Green telling investors the growth rate was driven by advertisers’ increasing embrace of the open internet.

The company projected third-quarter revenues of $282 million with Green claiming that adoption of unified ID 2, an online ad targeting tool pioneered by the demand-side platform, has accelerated since Google confirmed that it will postpone its depreciation of third-party cookies until 2023.

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