The Trade Desk, Magnite and Innovid Form CTV Pact

The trio wants to offer media buyers interactive TV ads at scale

Zvika Netter, CEO and cofounder at Innovid, said around 30% of the company’s clients run interactive ad formats.
Zvika Netter, CEO and cofounder at Innovid, said around 30% of the company’s clients run interactive ad formats. Design Credit: Undertone, all right reserved.

The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.