The Trade Desk has big ambitions. It’s building a business in China, it wants to rule in connected TV and it’s developing a replacement for the third-party cookie.
Jeff Green, CEO of The Trade Desk, joined Adweek’s NexTech 2020 Virtual Summit to explain the company’s ambitions in CTV and what’s next for its identity solution, Unified ID.
Big CTV bet
Global advertising is a $691 billion industry, and it’s expected to climb to $865 billion by 2024, according to eMarketer.
Green said he expects about half of that spend will be in premium video, with connected TV leading the way.
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