The Trade Desk Continues Its China Push With New GM

The company plans to double its headcount there by year's end

The Trade Desk has named its first general manager for China in Calvin Chan as the publicly listed ad-tech company bids to further placate investor demand for growth, with its market cap hovering above $10 billion.

The appointment represents The Trade Desk’s intention to accelerate its presence in China after the announcement of its official launch there earlier this year as programmatic spend in the world’s second-largest economy nears $30 billion in 2019.

Chan joins from AdMaster—a China-based ad-tech company—operating out of Shanghai (this is in addition to The Trade Desk’s existing Hong Kong operations) and reports to the demand-side platform’s svp for North Asia Troy Yang.

Speaking with Adweek, Chan declined to comment on the company’s existing headcount on the Chinese mainland, although he did claim The Trade Desk intends to double its headcount there by the close of 2019 with an emphasis on hiring business development and sales staff as well...



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