The Sole Ad-Tech Player Riding the Privacy Wave

'We see industry change as a euphemism for LiveRamp opportunity,' says CEO Scott Howe

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LiveRamp's subscription revenue was up 21% during the period. Getty Images, LiveRamp

The digital media industry juddered when Google said it would join Apple and Firefox in prohibiting third-party cookies on Chrome, its industry-leading browser.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.