The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity

Largely because advertising is a science and an art

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Advertising today is fundamentally different than it was even five years ago. The industry has made tremendous strides by manipulating big online behavior-driven data sets and computing automation to get closer to the holy grail of one-to-one marketing. While one-to-one marketing is not entirely realistic or even efficient today, every major marketer is in the process of making their offers micro-targeted and more personalized.