Formerly known as Oath, Verizon Media has spent the last year and a half reshaping its ad-tech stack into one of the most widely used services across digital advertising. It’s recently brought native inventory into its DSP, meaning marketers now have access to omnichannel supply, and it’s developed a connected TV measurement tool to help marketers as they navigate the changing television landscape.
As for publishers, chief business officer Iván Markman thinks the company’s flexible offerings, especially around streaming technology, make it a valuable partner.
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