In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence platform Catalina.
The LiveRamp-Catalina Partnership Promises to bring Data-Driven Marketing to CPG Brands
The couple could be a boon for brands seeking online action from offline stores
