The Information is banking on virtual events as the media industry, along with the rest of the world, heads into a new season of the Covid-19 pandemic. And the tech-focused digital publisher is boasting early commercial success, so much so that no future event will be without a strong virtual component.
By year’s end, The Information will have hosted 50 virtual events and surpassed ticket goals for each of them, though it wouldn’t say what those goals were.
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