'Our Strength Has Always Been Our Community': The Information Invests in Virtual Events

The publisher has found success in taking its marquee events online

The Information is banking on virtual events as the media industry, along with the rest of the world, heads into a new season of the Covid-19 pandemic. And the tech-focused digital publisher is boasting early commercial success, so much so that no future event will be without a strong virtual component.

By year’s end, The Information will have hosted 50 virtual events and surpassed ticket goals for each of them, though it wouldn’t say what those goals were.

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