The ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and state data privacy legislation), these companies are now piecing together an education campaign to explain the benefits they bring to the public.
This will include taking up ad space on consumer-facing websites to show how ad tech is undergoing a reboot, putting the consumer back in control.
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