The Home Depot Found Sharing People’s Data With Meta Without Consent

The company is required to implement measures for consumer’s opt-in consent, amongst others

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Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of those consumers, according to Canada’s privacy watchdog.

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An investigation by the Office of the Privacy Commissioner of Canada (OPC) found that The Home Depot, via Meta’s Offline Conversions program, had been collecting customer email addresses and high-level in-store purchase information at store checkouts from 2018 through last October.

“In this case, it is unlikely that The Home Depot customers would have expected that their personal information would be shared with a third-party social media platform simply because they opted for an electronic receipt,” said Commissioner Philippe Dufresne, in a statement.

A Home Depot spokesperson said the issue was isolated to Canadian stores and the U.S.



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