The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say

Standard-setting and better targeting were big themes at a trade conference this week

Digital billboards are getting more targeted. Getty Images

Digital advertising is bleeding into the physical world in more ways than ever before, but nascent out-of-home ad technology still has a ways to go before it reaches it’s true potential.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.