The Data Avalanche and What to Do With It

Take a page out of Apple’s book: prioritize privacy and ethics for business success

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Coming out of the pandemic, we have a greater digital footprint than ever:  so many businesses underwent a digital transformation to survive, creating an influx of digital data where manual processes once sufficed. Now, with all this digital information available to us, businesses must find the right balance between leveraging data to grow while respecting the privacy rights of individuals—and avoid becoming bogged down in the volume of data.  

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