The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

Legitimate blockchain businesses support educating consumers but fear getting lumped in with fraudsters

Where there is confusion, there is often profit. And in these formative days of the metaverse, a shared virtual world that many hope will use cryptocurrencies as its financial backbone, the rise of legitimate crypto businesses has also enabled get-rich-quick schemes and outright scams.

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This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.