The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

Legitimate blockchain businesses support educating consumers but fear getting lumped in with fraudsters

Where there is confusion, there is often profit. And in these formative days of the metaverse, a shared virtual world that many hope will use cryptocurrencies as its financial backbone, the rise of legitimate crypto businesses has also enabled get-rich-quick schemes and outright scams.

From Bitcoin and Cardano to Ethereum and Dogecoin, there are now numerous currencies available as investments. And cryptocurrency exchanges have emerged to make it easier for potential investors. 

To raise awareness, these emerging financial players have begun to advertise.

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This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.