The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

Ana Milicevic talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum

The consultant talks about her big-picture approach
The consultant talks about her big-picture approach. Courtesy of Sparrow Advisers

Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt most at home at the middle ground of both the glamorous world of media and the hard-wired world of technology. That passion led her to start a software company in her dorm room, snatch a position at the UN and take roles at a handful of global leaders in the ad-tech space.

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This story first appeared in the Sept. 23, 2019, issue of Adweek magazine. Click here to subscribe.
@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.