Media consumption has never been higher, but viewership is fragmenting across screens. That means advertisers require unified thinking when it comes to how they place their paid-for media.
A recent survey from AT&T’s specialist media unit Xandr found that only half of all media-buying teams are truly converged once marketing campaigns move beyond the planning phase. Xandr presented the findings, based on a survey of 200 U.S. video buyers, today as part of the virtual IAB
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