The California Consumer Privacy Act came into effect on New Year’s Day, and despite last-ditch efforts to comply with the most stringent U.S. data privacy laws yet, many in the media industry feel unprepared.
The sense of unease is likely to be compounded by the results of new consumer research from BritePool, a startup that aims to help publishers reduce their reliance on third-party ad tech, which found that consumers want to know more about how the companies they are doing business with share their data.
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