Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox

The CMA is investigating Google Chrome’s proposals to remove third-party cookies from the industry's leading web browser. Gov.Uk, Google

The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much broader than that. The latest investigation into Google’s proposed web browser changes exposes the trade-offs lawmakers concerned with consumer protection and regulators looking to preserve competition will have to ponder.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.