Tension Between Privacy and Competition Exposed in Google's Latest Regulatory Probe

U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox

The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much broader than that. The latest investigation into Google’s proposed web browser changes exposes the trade-offs lawmakers concerned with consumer protection and regulators looking to preserve competition will have to ponder.

Last week the U.K.’s Competition and Markets Authority opened a formal investigation into Google’s Privacy Sandbox, a series of ongoing proposals for post-cookie

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