Telaria is the latest ad-tech player to try bringing some much-needed transparency to the programmatic landscape. The company announced today that it would be rolling out two new initiatives across its advertising platform so that teams on the buy-side could better see how their money trickles down to publishers.
“The theme [in ad tech] over the last 12 months seems to be, how does the industry help programmatic become more transparent?” said Katie Evans, Telaria’s COO.
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