Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

Platform invokes force majeure as GumGum proposes extended payment terms

In a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes.

Sources say that Altice-owned monetization platform Teads has spent the last week notifying publishers that its earlier revenue guarantees may not materialize, while fellow ad-tech company GumGum has proposed extended payment terms.

According to multiple publishers, Teads has started contacting clients citing force majeure–a legal term cited to relieve parties of contractual obligations–on earlier revenue guarantees as the economic impact of the coronavirus crisis reverberates

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