Target’s Media Company Is Enhancing Programmatic Offerings With a New Partnership

Roundel is teaming up with Index Exchange for an easier process with fewer platforms

Roundel is partnering with Index Exchange. Roundel, Index Exchange

Today at the Cannes Lions International Festival of Creativity, Target is announcing a new initiative for its newly relaunched in-house media company, Roundel: a partnership with the ad exchange Index Exchange to up its programming offerings.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.