Taking a Bite From the Apple: Why Privacy Is at the Heart of iOS 15

A consideration behind the technology company's latest advertising shift

Earlier this month, Apple previewed its new operating system iOS 15, which included a host of privacy changes designed to give users better control over how their data is accessed, managed and shared. The update followed from iOS 14.5, which many brands and app developers saw as the first step by Apple to limit their ability to reach users.