TAG's New Brand Safety Certification Program Requires Third-Party Audits

Over 100 companies are already certified, including Amazon and Google

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The Trustworthy Accountability Group has a new brand safety certification program that outlines a set of industry standards to prevent ad misplacement and ad fraud.

At the time of today’s launch, TAG boasts 112 companies that are already certified under the program, including industry giants such as Amazon Advertising, Google, Facebook, GroupM and Walmart. Thirty-one members, including Amazon, Facebook and Google, are certified globally.

The program is based largely upon the UK’s Joint Industry Committee for Web Standards, which merged with TAG in late July to build consistency internationally on brand safety standards.



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