TAG’s New Brand Safety Certification Program Requires Third-Party Audits

Over 100 companies are already certified, including Amazon and Google

According to TAG, 112 companies are already certified under the program, including Amazon Advertising, Google, Facebook, GroupM and Walmart. TAG

The Trustworthy Accountability Group has a new brand safety certification program that outlines a set of industry standards to prevent ad misplacement and ad fraud.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.