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The Trustworthy Accountability Group confirmed that TikTok has achieved TAG Certified Against Fraud status for 2022, meaning that the video creation platform set industry best practices in order to ensure that ads are served in a fraud-free safe environment to actual people.
TikTok works with a white-labeled Media Rating Council-certified invalid traffic partner on pre-campaign analysis, analyzing 100% of its impressions and recalling any if a high likelihood of invalid traffic is calculated.
TAG CEO Mike Zaneis said in a statement, “As the digital advertising industry continues to evolve, it’s vital that the industry works together to combat invalid traffic across the digital advertising supply chain.
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