The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?

The content recommendation platforms are uniting to take on Big Tech

Following Wednesday’s news that the U.S. Department of Justice won’t get in the way of the merger of Taboola and Outbrain, the digital advertising platforms are now are gearing up for global scrutiny.

The DoJ’s decision, confirmed to Adweek by sources in the know, comes at an interesting crossroads and speaks to the priorities of U.S. regulatory authorities. The DoJ did not respond to Adweek’s request for comment.

On July 27, the CEOs of Amazon, Apple, Facebook and Google are set for a Congressional showdown with a scheduled appearance in front of the House Judiciary Committee’s antitrust subcommittee.

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