Taboola Goes Public With Yet Another SPAC

Content recommendation outfit lists on the NYSE via ION Acquisition Corp.

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

Taboola is going public via a special purchase acquisition company, or SPAC, with the outfit listing on the NYSE in the hope of raising $545 million on a $2.6 billion valuation.

The content recommendation company’s public listing is taking place via the purchase of ION Acquisition Corp. which has $259 million in trust–the company will list using the ticker symbol TBLA.

Taboola has also secured an additional $285 million investment from outfits including Fidelity Management & Research, Baron Capital Group with the company expected to have $600 million on the balance sheet upon closure.

Adam Singolda, CEO of Taboola, told Adweek, the company intends to invest $100 million in R&D as it seeks to expand



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in