Roku to Acquire Dataxu for $150 Million

Online streaming service’s DSP purchase is the third ad-tech M&A deal in a week

a phone displaying the roku and dataxu logos
Dataxu was formerly reported to have been seeking a $300 million valuation. Getty Images, Roku, DataXu

The pace of mergers and activities in ad tech is speeding up, with Roku announcing today it is purchasing demand-side platform Dataxu in a deal worth $150 million.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.