Startup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Services

How companies are monetizing the backseats of Lyft and Uber

Person in the backseat of a car using the Octopus app
Octopus aims to entertain ride-hail passengers with games. Octopus Interactive

A startup that adds a dose of Cash Cab to Uber and Lyft is getting a money pot of its own.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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