Startup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Services

How companies are monetizing the backseats of Lyft and Uber

Person in the backseat of a car using the Octopus app
Octopus aims to entertain ride-hail passengers with games. Octopus Interactive

A startup that adds a dose of Cash Cab to Uber and Lyft is getting a money pot of its own.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.