Programming & Performance Startup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Services How companies are monetizing the backseats of Lyft and Uber Octopus aims to entertain ride-hail passengers with games. Octopus Interactive By Patrick Kulp November 7, 2019 A startup that adds a dose of Cash Cab to Uber and Lyft is getting a money pot of its own. Patrick Kulp @patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek. Recommended articles