Programming & Performance

Startup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Services

How companies are monetizing the backseats of Lyft and Uber

Person in the backseat of a car using the Octopus app
Q1 and beyond show a promising return for Octopus Interactive, which runs a national network of digital screens inside of Uber and Lyft vehicles. Octopus Interactive

By Patrick Kulp

November 7, 2019

A startup that adds a dose of Cash Cab to Uber and Lyft is getting a money pot of its own.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
Recommended articles
You Might Like

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}