The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing “the latest measurement and verification tools” on board, SpringServe hopes to cut down on ad fraud and fake traffic on its programmatic video channels.
A recent report from eMarketer predicted the U.S.’s video ad spend will reach more than $33 million this year and balloon to more than $50 million by 2022. But along with a flood of cash in the CTV and OTT marketplaces, there’s been a flood of fraudsters looking to profit, while security experts scramble to adapt.
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