Streaming & OTT

SpotX Is the Secret Sauce Driving Philo's Ad Revenue

The secret is the ad-tech platform's 'demand facilitation' services

This ad-tech partnership comes courtesy of SpotX’s Demand Facilitation team, which first came to be in 2013 as a way to help buyers find inventory to house their video campaigns.SpotX
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By Shoshana Wodinsky

Denver ad-tech company SpotX is bringing its programmatic smarts to  virtual video distributor Philo. The partnership, announced today, will power the programmatic monetization of Philo’s live and on-demand OTT inventory.

“[The world of digital streaming services] is a really exciting place to be,” Geoff Spence, SpotX’s RVP of business development, told Adweek. “As cord cutting continues and more viewers decide a skinny bundle over a cable package, I think we’re only going to see more growth in this space.”

And

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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