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Streaming platform Spotify said last month that it would add podcast ad buying to self-serve ad channel Spotify Ad Studio “in the coming weeks,” and those coming weeks arrived this week.
Brands can create and manage campaigns via Spotify Ad Studio, getting started for as little as $500 per campaign, and Spotify wrote in a blog post, “All you need is an idea. Tell us the details, then sit back and relax. We’ll draft the script for your approval, record the voiceover and produce the ad for you—all at no additional charge.”
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