Spotify Is Beginning to Let Brands Sponsor Discover Weekly Playlists

The platform is starting with Microsoft's AI campaign

Spotify has never before allowed for the sponsorship of Discover Weekly, which has arguably become a key feature for engaged listeners. Spotify

Spotify is testing a new way for brands to be discovered weekly.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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