Spotify Is Beginning to Let Brands Sponsor Discover Weekly Playlists

The platform is starting with Microsoft's AI campaign

Spotify is testing a new way for brands to be discovered weekly.

Today, the company announced a beta test of a new ad format for its weekly personalized playlist (aptly titled Discover Weekly), inserting audio and video ads during ad breaks between songs on the free version of the service.

“Personalization has quickly gone from a nice-to-have to an expected consumer experience that delights audiences, and marketers are craving opportunities to be part of it,” Danielle Lee, global head of partner solutions at Spotify, said in a statement.

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