Sports Illustrated Joins Verizon Media as Third Publisher to Adopt Its Cookieless ID

The Maven property will bring 120 million users to the first-party data network

Maven, the publisher behind brands like Sports Illustrated and TheStreet, announced this morning that it is adopting ConnectID, the first-party data solution created by Verizon Media in December, in order to offer audience targeting options to advertisers when third-party cookies disappear.