Programmatic

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

It's done in partnership with Blockgraph and TVSquared

spectrum reach graphic
Spectrum Reach, the ad sales unit for Charter Communications, covers 16 million video subscribers.Spectrum Reach
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By Andrew Blustein

June 30, 2021

Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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