Privacy compliance platform Sourcepoint is buying RedBud, a U.K.-based startup technology company that scans websites for any activity that could be a privacy or revenue risk.
Terms of the deal were not disclosed, but market sources maintain it is indicative of resurgent mergers and operations activity in the space, which is regaining confidence after a period of uncertainty that spanned Q2 and early Q3.
“The RedBud team have been leaders in providing publishers with much-needed transparency,” Sourcepoint CEO Ben Barokas said in a statement, adding that publishers typically lack visibility into the way third parties process data on their websites.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in