Snapchat to Stay the Course With iOS 14

It will display Apple’s modal and continue collecting IDFA data

Snap Inc. created a hub in its Business Help Center containing resources for advertisers and app developers stockcam/iStock

Snapchat will continue to collect IDFA (Identifier for Advertising) data for opt-in events on iOS 14, showing Apple’s permission system to users to enable them to opt in to tracking and websites owned by third parties. David Cohen is editor of Adweek's Social Pro Daily.