Snapchat is taking to the airwaves, airing a spot on national television and across select markets in the U.S. during the first presidential candidates’ debate Tuesday night.
The spot is part of nonpartisan, multi-week public awareness effort Show Up, which also featured public-service announcements starring former President Barack Obama earlier this month.
The campaign is aimed at encouraging first-time and younger voters to register to vote, learn about the issues and candidates, and ensure that they cast their votes, either in-person or by mail.
The spot will run during Tuesday night’s debate on national networks including CBS,
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