Snapchat Brings Back the Dancing Hot Dog to Support Its Election Efforts

The lens went viral in July 2017

The iconic Snapchat lens resurfaced this past weekend for Vote Early Day Snap Inc.

Snapchat’s Dancing Hot Dog dances yet again.

The iconic Snapchat lens resurfaced this past weekend for Vote Early Day, aimed at ensuring that eligible voters knew when and how to vote early.

And the frisky frank will be available via the application’s Lens Carousel on Election Day.

The Dancing Hot Dog lens works in both selfie view and world view, and it links Snapchatters to the app’s Before You Vote tool, which provides information on making a plan to vote, finding polling locations and the issues and candidates on their ballots.

Snap Inc. said it has helped over 1.24 million users in the U.S. register to vote through the Snapchat app, and 56% of those are first-time voters.

Netflix and Warner Bros. began experimenting in May 2017 with real-life graphics that overlaid branded objects viewed via the Snapchat app’s rear-facing camera, and the Dancing Hot Dog became a byproduct of those tests, going viral in July of that year.

Snap Inc.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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