Snap Pitches Original Shows in NewFronts Debut

Executives announced one new show and a popular renewal

At Snap’s first-ever NewFronts presentation, the company emphasized its original programming as it deepens investments in content and advertising offerings in a bid to attract long-term commitments from sponsors.

Discover, the app’s hub for publisher video and television-style content, was on full display today as executives touted new shows and the platform’s young audience and watch time stats.

Among the original shows highlighted was a new Snap original, The Drop, an unscripted streetwear-focused show that lets users shop for apparel while they watch, said Vanessa Guthrie, Snapchat’s director of content for originals, during the panel.

She noted two recently announced originals as other ways potential partners can partner with the company, including Fake Up, a Verizon-sponsored show that lets users apply makeup using AR technology, and Move It, a dance show that uses motion-sensing to track users’ movements.

purple background with three people standing in front of a white car that says driven underneath

Additionally, Guthrie said that Driven, a show about young entrepreneurs making custom cars, would return for...

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