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Snap Inc. rolled out Multi-Format delivery, which enables advertisers to optimize their campaigns toward their central goal or objective by purchasing all video ad formats on Snapchat in a single ad set.
Multi-Format delivery covers all video ad formats, including Collection Ads, Commercials, Snap Ads and Story Ads, and Snap’s augmented reality camera offerings will be added by the second quarter of 2022.
Snap said Multi-Format delivery will enable brands to shift to a multi-product approach to drive the performance of their campaigns and let the platform’s auction dynamics better serve its clients the best-suited inventory to match their price and objective.
Multi-Format delivery ad sets will be broken out by ad format, enabling advertisers to evaluate the efficiency of each format and determine how it contributed to the performance of their campaign.
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