Snap Introduces Multi-Format Delivery

Brands can purchase all video ad formats in a single ad set


Snap Inc. rolled out Multi-Format delivery, which enables advertisers to optimize their campaigns toward their central goal or objective by purchasing all video ad formats on Snapchat in a single ad set.

Multi-Format delivery covers all video ad formats, including Collection Ads, Commercials, Snap Ads and Story Ads, and Snap’s augmented reality camera offerings will be added by the second quarter of 2022.

Snap said Multi-Format delivery will enable brands to shift to a multi-product approach to drive the performance of their campaigns and let the platform’s auction dynamics better serve its clients the best-suited inventory to match their price and objective.

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