Smart TV Maker Samsung Now Has Its Own DSP

The company is looking to take advantage of the shift to streaming

Samsung, the country’s largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof.

The platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung’s mobile and desktop video inventory offerings.

Samsung has a U.S. footprint of over 50 million smart TVs. Its DSP is built on a proprietary automatic content recognition (ACR) dataset, which recognizes what someone is watching, that the company says accounts for 60% of all ACR data in the country.

“With the massive shift in consumer viewing behavior, combined with the fragmented ecosystem, advertisers and agencies want to simplify their campaigns and actively manage them in flight,” Tom Fochetta, vp of ad sales and operations at Samsung Ads, said in a statement.

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