Smart AdServer Undergoes Ownership Overhaul

Private equity firm Capital Croissance becomes majority shareholder

smart capital croissance
Financial details of the deal were not disclosed. Smart AdServer, Capital Croissance Investment

As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market.

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@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.