Ad Tech

Smart AdServer Undergoes Ownership Overhaul

Private equity firm Capital Croissance becomes majority shareholder

smart capital croissance
Financial details of the deal were not disclosed. Smart AdServer, Capital Croissance Investment
By Ronan Shields

January 27, 2021

As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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