Ad Tech

Smaller Companies Still Aren't Sure What to Do When Third-Party Cookies Go Away

They have until January 2022 to figure it out

Publishers like The Telegraph are swearing off third-party cookies ahead of Google Chrome phasing them out in 2022.Source: Getty Images
Headshot of Andrew Blustein
By Andrew Blustein

October 12, 2020

While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared.

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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