Ad Tech

Small Media Orgs Get an Ad Tech Advantage With United for News

Most lack resources to compete in the programmatic market

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This nonprofit will link up quality publishers with marketers through a private marketplace.Getty Images
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By Shoshana Wodinsky

July 30, 2019

A nonprofit backed by some major names from the world of agencies and ad tech—including AppNexus, GroupM and OMD—is prepping a programmatic offering to bring buyers brand-safe content at an international scale.

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Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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