Small and Midsized Businesses Must Capitalize on the Democratization of Digital

Opinion: Social platforms drive SMBs to bigger things

While there’s a lot of concern about an increasing digital divide between the haves and the have-nots, there’s hope for small business in automation. The tools to create, buy and test ads have gotten easier to use and can now be accessed directly by marketers regardless of company size, budget or level of social media and digital marketing sophistication.

The democratization of digital is upon us. With automated tools, small businesses can more directly drive online and offline results by targeting the people who will care about their products and services.

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