Sizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle 

Will mid-market advertisers prove a sweet spot? 


Under pressure from the giants of the digital media sector, Sizmek has inked a deal with AudienceX to prize ad spend from midsize marketers in North America, a market segment they believe will increasingly turn to ad tech in the years ahead. 

Facebook and Google, aka “the duopoly,” will collectively account for more than half of all digital ad spend in the U.S. this year, according to eMarketer, leaving the rest of the ad-tech sector to tussle for the rest.

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