Sizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle 

Will mid-market advertisers prove a sweet spot? 

As traditional business models outlive their sell-by dates, the path to long-term success for smaller shops no longer runs solely through a Big Five holding group. Getty Images

Under pressure from the giants of the digital media sector, Sizmek has inked a deal with AudienceX to prize ad spend from midsize marketers in North America, a market segment they believe will increasingly turn to ad tech in the years ahead. 

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.