California Attorney General Rob Bonta announced today that the state reached a settlement of $1.2 million with Sephora for breaching the California Consumer Privacy Act (CCPA) where the retailer sold people’s data without telling them.
After conducting an enforcement sweep of online retailers, Bonta found Sephora failed to process people’s requests to opt-out of the sale of information to third-party companies.
Today’s settlement is part of ongoing efforts by the Attorney General to enforce California’s comprehensive consumer privacy law that allows consumers to tell businesses to stop selling their personal information to third parties.
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